Russ Alan Prince is one of the most prolific authors on the topic of high-net-worth individuals. He has completed work on more than 40 books covering subjects ranging from investor psychology to luxury spending, from prospecting in the mass-affluent segment to the political philosophies of the super-rich. His body of work is regularly consulted by family offices, private bankers, wealth managers, estate planning specialists, elite advisors and producers, academia, the press - even the wealthy themselves. Collectively, the cache of research-based insights within Russ’s publications is the most complete longitudinal data and the largest, most comprehensive database on the topic.



Books authored and co-authored by Russ Alan Prince:


41. Protecting The Family Fortune: Advanced Planning For Ultra-High-Net Worth Businesses
(Campden, 2008 release date pending).

40. Recognizing the Opportunity: Wealth Management, Estate Planning & Life Insurance
(Universal Media, 2008 release date pending).

39. The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America
(Doubleday / Currency, on press).

38. Beyond Performance: Enhancing Relationships with Affluent Hedge Fund Investors
(Universal Media, on press).

37. Fame & Fortune: Maximizing Celebrity Wealth
(Universal Media, 2008).

36. The Sky's the Limit: Marketing Luxury to the New Jet Set
(CFPN, 2007).

35. Fortune's Fortress: A Primer on Wealth Preservation for Hedge Fund Professionals
(MARHedge, 2006).

34. RainMaker: Strategic Partnering with Attorneys and Accountants to Create a Pipeline of New Affluent Clients
(National Underwriter, 2006).

33. Wealth Preservation for Physicians: Advanced Planning Strategies for Affluent Doctors
(Wealth Management Press, 2006).

32. Cultivating the Middle-Class Millionaire: How Financial Advisors are Failing Their Wealthy Clients and What They can do About It
(Wealth Management Press, 2005).

31. Selecting a Coach: Seven Guidelines for Financial Advisors
(CFPN, 2005).

30. Inside the Family Office: Managing the Fortunes of the Exceptionally Wealthy
(Wealth Management Press, 2004).

29. Safe & Sound: A Proven Methodology for Protecting the Wealthy
(National Underwriter, 2004).

28. Women of Wealth: Understanding Today's Affluent Female Investor
(National Underwriter, 2004).

27. The Private Client Lawyer: Now and in the Future
(Wealth Management Press, 2003).

26. Creating a Pipeline of New Affluent Clients: Building Strategic Partnerships with Lawyers & Accountants
(National Underwriter, 2003).

25. Wealth Management: The New Business Model for Financial Advisors
(Wealth Management Press, 2003).

24. Accountants as Wealth Managers: The New Paradigm for Providing Financial Services
(Institutional Investor, 2003).

23. Advanced Planning with the Ultra-Affluent: A Framework for Professional Advisors
(Institutional Investor, 2002).

22. Giving Wisely: Maximizing Your Charitable Giving
(Giving Capital, 2002).

21. The World of Registered Representatives: Insights and Opportunities for Brokerage and Investment Management Firms
(Institutional Investor, 2002).

20. The Millionaire's Advisor: High-Touch, High-Profit Relationship Management Strategies of Advisors to the Wealthy
(Institutional Investor, 2002).

19. eWealth: Understanding the Internet Millionaire
(Institutional Investor, 2001).

18. Marketing Mutual Funds Through Independent Advisors
(Institutional Investor, 2001).

17. Value-Added Wholesaling: The New Paradigm for Marketing Financial Products through Advisors
(Institutional Investor, 2000).

16. Advisor 2000: Strategies for Success in the New Millennium
(High-Net-Worth Press, 2000).

15. High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
(High-Net-Worth Press, 1999).

14. Winning the War for the Wealthy: How Life Insurance Companies can Dominate the Upscale Markets
(High-Net-Worth Press, 1999).

13. Private Wealth: Insights in the High-Net-Worth Market
(Institutional Investor, 1999).

12. The Perfect Legacy: How to Establish Your Own Private Foundation
(High-Net-Worth Press, 1998).

11. The Charitable Giving Handbook
(National Underwriter, 1997).

10. Cultivating the Affluent II: Leveraging High-Net-Worth Client and Advisor Relationships
(Institutional Investor, 1997).

9. Building Your Business: Marketing Your Way to a $100 Million Investment Advisory Practice
(High-Net-Worth Press, 1997).

8. Physician Financial Planning in a Changing Environment
(McGraw Hill, 1996).

7. Marketing Through Advisors: A Toolkit for Life Insurance Professionals
(National Underwriter, 1996).

6. Marketing to Family Business Owners: A Toolkit for Life Insurance Professionals
(National Underwriter, 1996).

5. Building an Affluent Clientele: Marketing Personal Lines to the Wealthy
(National Underwriter, 1996).

4. Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market
(Institutional Investor, 1995).

3. Marketing to the Affluent: A Toolkit for Life Insurance Professionals
(National Underwriter, 1995).

2. The Charitable Estate Planning Process: How to Find and Work with the Philanthropic Affluent
(Lexington House, 1994).

1. The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors
(Wiley, 1994).


UNDERSTANDING THE WEALTHY
Hannah's proprietary research provides insights into this hard-to-reach market and sheds light on the mindset, behavior and unique characteristics of today's wealthy.


MAXIMIZING CLIENT RELATIONSHIPS
Having a complete picture of each affluent client's emotional and financial responsibilities will help identify their biggest problems and uncover new business opportunities.


ADOPTING BEST PRACTICES
Time-tested techniques can help every financial practioner improve the effectiveness of his or her business and quality of life.


PERFECTING THE REFERRAL PROCESS
The best way to reach affluent and ultra-affluent prospects is through the people and professionals they know and trust.